A lengthy business plan is less important than a crisp, cogent, and focused articulation of the drivers of market success and the resources necessary to achieve a world-class outcome.
We prefer to deal with an enterprise in its earliest form, and a high percentage of our investments are seed or first round investments. Second round investments are considered where there is a complete management team and demonstrated progress toward market leadership. In all cases, the process will include meetings with one or more Earnest principals and, at some point, a presentation to the complete team. |
